Understory
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A forested mountain ridge at golden hour

Everyday things,
made to come back.

From the Bottle to the Home Kit, every Understory product is engineered from recycled materials and designed to be refilled, repaired, and eventually returned — so the things you reach for every day give back more than they take.

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Every product isRefillable— and provable.

Every claim comes with proof.

Metered on site, verified once a year — never rounded up.

Packaging

A sea change in packaging.

Shipped by sea, refilled by mail — 95% less carbon than air.

Energy
94%

of our power is our own.

Solar and wind on our own roof.

Radical transparency

Every claim here links to its data source.

Traced by name

Materials tracked to the farm, forest, or facility they came from.

Warranty

10-year repairability

Take-back on every unit.

We didn’t start a company. We started an argument with how things are made.

It began with a question that wouldn’t leave: why should making anything mean wasting almost everything? Seven years on, that argument is a supply chain that runs in a circle.

Design for the comeback

Every product is planned around its return before it is planned around its launch.

Measure everything

If we can't meter it, we don't claim it. Instruments over adjectives, every time.

Refuse the throwaway

Repairable by default, replaceable in parts, and never quietly disposable.

Give back more than we take

Each site should leave more wild ground behind it than the year before.

Mara Ellison — Founder & head of materials

One system. Everyday essentials.

Built to be refilled.

The Bottle · $38

Refills by mail.

The Refill · $12/mo

One returnable crate.

The Home Kit · $96

Woven from the sea.

The Tote · $44

Grows, then returns.

The Sprout Set · $29

The Bottle. Our most returnable object yet.

0%recycled aluminium, by weight.
0%less material than the bottle it replaces.
0%water reused when anodising the shell.

How a bottle comes home.

A straight line makes waste. We built the journey as a loop.

01

We send it once.

Flat-packed in compostable fibre, moved by sea.

02

You keep it for years.

Refills by mail. Parts replace. The vessel stays.

03

It comes back to us.

A pre-paid label sends it home. We recover the materials.

Your things have more to give.

Send back anything you’re done with. We recover the materials — free.

Start a return

Three numbers we
watch hardest.

Metered on site, verified once a year, never rounded up. The method behind each figure is one link away.

Renewable energy generated on-site, solar + wind

0.0GWh
+38% YoYMethod ↗

Materials recovered and returned to production

0%
tier 1–3 verifiedMethod ↗

Water returned to source, closed loop

0M L
9.1% purity gainMethod ↗

Word gets around.

“The first climate site we've shipped where the sustainability page gets more traffic than the shop.”

Ethan Fox
Founder, Terra Supply

“Customers stopped asking whether we're greenwashing. The numbers finally answer before they do.”

Jessica Mercer
CEO, Loop Materials

“They handed our investors a carbon ledger instead of a pitch about values. The round closed in six weeks.”

Marcus Rhodes
CFO, Northwind

The questions we get most.

It's fed by on-site meters and third-party audits. Figures update once a year, and the method behind each one is published alongside it — no rounding up.

Give back more
than you take.

No spam — one honest update a season, and the numbers behind it.